The new year often brings a collective desire for meaningful change—but transformation doesn't require grand gestures. Sometimes the most intentional shifts begin right in your neighborhood, with products crafted by people who share your community.
WGN TV's Spotlight Chicago recently featured seven Chicago-based founders redefining what it means to choose yourself through thoughtfully created goods. Among them: Syren Spreads, a chocolate hazelnut spread infused with adaptogenic mushrooms and botanicals.
Selected by a Beauty Authority
The segment was curated by Nicole Pearl, an on-air television personality, beauty consultant, and the blogger behind The Beauty Girl. As a recognized beauty, fashion, and lifestyle guru, Pearl's selection of Syren Spreads validates what the brand has championed from the beginning: beauty-from-within nutrition deserves to be as indulgent as it is intentional.
From Fine Dining Kitchens to Beauty-From-Within Nutrition
The path to Syren Spreads began in an unexpected place: a high-pressure Chicago fine dining kitchen. After being discovered on Instagram at 50 and landing her dream role as Head Pastry Chef, co-founder Meg met Georgios Mouzelis—a pastry R&D developer and confectionery scientist who would become her business partner.
Working alongside each other, they kept returning to one question: Why should wellness feel like deprivation?
Meg had spent years forcing down supplements she hated. Pills that got stuck. Powders that tasted like punishment. The industry had convinced women that if it works, it has to taste terrible.
They refused to accept that.
Why This Feature Matters
Being showcased on Spotlight Chicago alongside fellow local founders reinforces what Syren Spreads has always believed: the most genuine wellness practices aren't about clinical obligation—they're about creating moments worth repeating.
With Georgios' mastery of food science and Meg's conviction that rituals should be pleasurable, they created something different. Syren Spreads contains 35% hazelnuts (the industry standard is 13%), bean-to-bar chocolate, and 2,400mg of beauty botanicals in one golden spoonful.
No pills. No powder. No compromise.
The segment arrived at a fitting moment. As people consider how they want to show up for themselves this year, many are discovering that sustainable wellness doesn't have to feel like work. It can feel like opening a jar of something beautiful, taking a spoonful straight, and pausing long enough to actually taste it.
Supporting local founders who share this philosophy means investing in a different relationship with wellness altogether—one where daily choices align with both goals and actual life.
Ready to experience ritual over regimen? Discover Syren Spreads and transform your wellness routine into a moment worth claiming.
See the full WGN TV Spotlight Chicago segment here: [https://wgntv.com/spotlight-chicago/settle-into-the-new-year-with-locally-made-goods/]
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